A private cowork for consumer founders in SoHo, NYC.

16 consumer founders building $1M+ ARR apps. No competitors. No side-projecters. No B2B SaaS.

A note from me.

I've been building community for consumer app founders for 2 years now.

What keeps getting more and more obvious: the most cracked consumer founders are here in NYC.

Dozens of young founders with millions in ARR, spotting waves early, chasing the cutting edge of distribution, design, and culture.

But guys.

Why do you work at WeWork. LOL

We spend some of our most passionate, grinding hours in the most generic spaces. Or in spaces that are fun, but not vetted or focused.

The better way is pretty obvious:

Real vetting + Focused environment = Maximum serendipity AND productivity.

I found a sick spot in SoHo w/ high ceilings and tons of natural light. Stocked fridge + fast wifi + fully furnished.

I'm not doing this for the money — managing an IRL office be insanely hard — but I truly believe it's worth it to work in an environment like this with the best people.

16 founding cohort. Apply below.

Apply ↓

— Joseph, founder

About the space

Location

Soho / Nolita. 3,600 sq ft. High ceilings, tons of natural light.

Furnished

16 dedicated desks. 3 private rooms for calls and meetings. A 12-section couch for relaxed work.

Amenities

Fast wifi. Stocked drinks & snacks fridge. Abundant outlets. Full kitchen. Ping pong table.

Lounge with 12-section couch and ping pong

Programming

Focused work

–24/7 access to your dedicated desk. Locked in focus work any time.

–3 private rooms for calls and meetings.

Learning loops

–Biweekly show-and-tell — someone cracked shares a workflow / experiment result around growth, monetization, AI, etc.

Talent network

–Access to exclusive events to meet breakout talent in growth, design, and engineering.

Fun

–Community events — dinners, pickleball, poker nights, etc.

Values

Members talking over drinks at a Consumer Club NYC mixer

Vulnerability

We're on the journey together. Ask for help and share sauce.

Confidentiality

Consumer is competitive. Nothing shared in the group leaves the room. Ever. No exceptions.

Standards

We care about building with craft, and for the love of the game. No slop.

Member requirements

•

Founder of a consumer app — with some exceptions for entrepreneurial creators or highly relevant consumer-oriented startup founders.

•

Meets at least one of these 3 financial metrics:

–$1M+ ARR

–$1M+ raised

–Sold a startup for 7 figures+

•

Has an intangible edge naturally from being top 1% within their vertical. Ready to contribute to the group.

Application process

Apply

Must be founder of a $1M–10M ARR consumer app.

Get a referral

A personal referral from at least one existing member.

Interview

We hear how you think and what you'll contribute to the community.

Review

Founder Joseph personally reviews and decides on every application.

Invite

You get an invite to join.

Placement

You get your dedicated desk.

Membership details

Learn more.

Explore membership →